I fix broken attribution, lost data, and technical SEO issues by rebuilding the foundation behind your growth.
Most problems in growth stem from a broken technical layer — bad crawl signals or missing tracking data. I rebuild both from first principles.
Deep crawl architecture audits, indexation fixes, and Core Web Vitals optimisation. I get your site structurally right so search engines can find, crawl, and rank what matters.
GA4 implementation, server-side tracking via GTM, and attribution modelling that gives you reliable conversion data — even post-iOS changes.
Attribution discrepancies between platforms create false signals. I rebuild the tracking layer so every platform sees accurate, deduplicated data.
Indexation failures kill organic growth silently. I audit crawl paths, internal links, and rendering issues to diagnose and fix the root cause.
Fragile client-side tracking is a liability. Server-side GTM removes the dependency on the frontend and makes your data resilient to changes.
Migrations fail when technical signals aren't preserved. I design migration strategies that protect crawl equity, redirects, and structured data continuity.
Without a clean attribution framework, budget decisions are guesswork. I build multi-touch models that connect ad spend to pipeline in a trustworthy way.
Schema markup breaks with template changes. I audit, rebuild, and validate structured data so your rich results are stable and eligible.
Platform attribution wars are a symptom of a broken tracking foundation. Here's the systematic approach to diagnosing and resolving conversion discrepancies.
Read article →Deploying sGTM is only half the job. This is the validation checklist I use on every server-side implementation to ensure data fidelity from day one.
Read article →Large catalogues hide indexation failures. A structured audit process combining log files, GSC data, and Screaming Frog uncovers every gap.
Read article →Tell me about your situation. I'll tell you exactly where the gaps are and how to fix them.